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	<title>Harthall</title>
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	<link>http://www.harthall.com</link>
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	<pubDate>Sat, 17 May 2008 08:44:56 +0000</pubDate>
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		<title>How Wedding Sparklers Can Light Up Your Special Day</title>
		<link>http://www.harthall.com/2008/08/how-wedding-sparklers-can-light-up-your-special-day/</link>
		<comments>http://www.harthall.com/2008/08/how-wedding-sparklers-can-light-up-your-special-day/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>KimHawkins</dc:creator>
		
		<category><![CDATA[Marriage]]></category>

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		<description><![CDATA[Can you picture the big day? Your wedding day. The white dress, flowers, cake and of course the decorations. What kind of decorations would you use? For the actual wedding, maybe flowers, lace and candles. What about the reception? Maybe balloons, streamers, candles and what about wedding sparklers? Wedding sparklers are sure to give any [...]]]></description>
			<content:encoded><![CDATA[<p>Can you picture the big day? Your wedding day. The white dress, flowers, cake and of course the decorations. What kind of decorations would you use? For the actual wedding, maybe flowers, lace and candles. What about the reception? Maybe balloons, streamers, candles and what about wedding sparklers? Wedding sparklers are sure to give any reception a fun and magical atmosphere. They would definitely make your wedding stand out from many of the others that I am sure your guests have been too. Sparklers can make your wedding unique and give the guests something to talk about.</p>
<p>Wedding sparklers can be used at the ceremony, especially if you are having an outdoor wedding. How pretty would it be to have the bridesmaids and groomsmen holding a sparkler, providing lighting around the bride and groom while they say their vows, or the wedding party could hold sparklers outside the church along the walkway as the new couple exits the ceremony. What about at the reception? Is the reception outside? What a great way for everybody to enjoy themselves. You could have all the guests holding a wedding sparkler while the bride and groom have their first dance together or during the dollar dance. The people collecting the money could be holding sparklers.</p>
<p>There are so many ways that you can use sparklers during a wedding or a reception. Besides during the couple&rsquo;s first dance and during the dollar dance, you could also have everyone light a wedding sparkler during the toast and everyone could toast the new couple with different colored wedding sparklers. How pretty would it be to have a sunset wedding with sparklers lighting the path of your outdoor wedding. Can you picture that? The sun just starting to set, all of your guests are there, and the bride walks down the aisle or walkway with the soft flicker of sparklers lighting her path. That setting would make for some beautiful pictures and memories that will last a lifetime.</p>
<p>Another idea would be to have sparklers set up around the wedding cake. Wouldn&rsquo;t that make a beautiful picture to have your big tiered cake surrounded by sparkling lights? What a beautiful and memorable setting that would make.</p>
<p>Wedding sparklers can also be given away as party favors for your guests. The stems can be painted to match any color scheme and can be left by each person&rsquo;s plate at the reception. Wedding sparklers come in many different sizes. The sizes range from eight inches all the way to thirty-six inches. Make sure to get the sparklers that you think will last the longest so you can get the most enjoyment out of them. If you are using them outside, go for the bigger sparklers. If you are using them inside, you may want to go with a smaller size. It all really depends on what you want.</p>
<p>You can be very creative when planning a wedding. Use your imagination and see where you can fit wedding sparklers into your wedding day d</p>
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		<title>Confidentiality and Non-disclosure Agreements &#8211; Protect Your Company</title>
		<link>http://www.harthall.com/2008/08/confidentiality-and-nondisclosure-agreements-ndash-protect-your-company/</link>
		<comments>http://www.harthall.com/2008/08/confidentiality-and-nondisclosure-agreements-ndash-protect-your-company/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>IainMackintosh</dc:creator>
		
		<category><![CDATA[Legal]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[In today&#8217;s business world, confidentiality and non-disclosure agreements are becoming increasingly important for businesses looking to protect themselves from damaging leaks. Most employee contracts will contain some kind of confidentiality agreement as standard, but these kinds of agreements are very important if you share information with another company for any reason, or if you hire [...]]]></description>
			<content:encoded><![CDATA[<p>In today&rsquo;s business world, confidentiality and non-disclosure agreements are becoming increasingly important for businesses looking to protect themselves from damaging leaks. Most employee contracts will contain some kind of confidentiality agreement as standard, but these kinds of agreements are very important if you share information with another company for any reason, or if you hire outside contractors to work for your business. You may soon discover that a reliable confidentiality agreement could be one of the most valuable business documents that you have!</p>
<p>Many firms underestimate the damage that can be done by unauthorized disclosures of information, and it can take just one unscrupulous or careless individual to do thousands of pounds worth of damage to your company.</p>
<p>Why do I need a non-disclosure agreement?</p>
<p>Potentially damaging information that can be leaked from a company includes:</p>
<p>&bull; Business documents, plans and strategies</p>
<p>&bull; Passwords and other access information</p>
<p>&bull; Technical diagrams, company software programs, and so on</p>
<p>&bull; Research results</p>
<p>&bull; Financial information</p>
<p>&bull; Legal documents</p>
<p>&bull; Confidential correspondence</p>
<p>&bull; Personal information of employees</p>
<p>Depending on the nature of the leak, improper disclosure of one of the above could cause you a minor PR problem, sabotage an entire project or even irreparably damage your business. If you haven&rsquo;t done so already, you need to sit down and consider how your internal company information could be used against you, and what data needs to be covered by your company&rsquo;s non-disclosure agreement.</p>
<p>How do I implement an agreement?</p>
<p>A non-disclosure agreement can be implemented as a separate document or as part of an employee contract. In either case, it is worth making sure that the agreement is correctly worded and legally binding, either by consulting a lawyer or by using a legal document template to draw up the agreement.</p>
<p>Some of the things that need to be included or defined in the agreement are:</p>
<p>&bull; The owner of the information (typically the company or owner of the company) and the receiver of the information (the contractor or outside company that will be working with you)</p>
<p>&bull; Definitions of the terms used in the agreement (for example, &ldquo;information&rdquo;, &ldquo;disclosure&rdquo;, &ldquo;public access&rdquo;, &ldquo;intellectual property&rdquo; and so on)</p>
<p>&bull; Reasons why the non-disclosure agreement is necessary</p>
<p>&bull; Definition of what sort of information is covered by the agreement</p>
<p>&bull; Definition of permissible use of the information</p>
<p>&bull; Any exceptions to the agreement</p>
<p>&bull; Any penalties to be imposed if the agreement is breached</p>
<p>What happens if someone breaks one?</p>
<p>Anyone who breaks a non-disclosure agreement leaves themselves vulnerable to legal action, and they may face an injunction, damages and orders to account for profits. If a compensation amount was specified in the agreement this can be requested, but note that different countries have different regulations about how much you are allowed to claim, and a judge is likely to overrule any excessive compensation demands. Essentially, a non-disclosure agreement acts as an effective deterrent against a breach of confidentiality, and puts you in a strong legal position if a breach does occur.</p>
<p>What exceptions are there?</p>
<p>Non-disclosure agreements may protect you from careless or unscrupulous companies and contractors, but they won&rsquo;t protect you from the law &ndash; they can be overruled legally if there is a legitimate reason to do so, for example as part of a court case. They can also be rendered invalid if they are incorrectly worded, so make sure that you get proper legal documents that clearly define the terms and conditions of the agreement.</p>
<p>Iain Mackintosh is the managing director of Simply-Docs. The firm provides over 1100 <a href="http://www.simply-docs.co.uk/">legal documents</a> covering all aspects of business from holiday entitlement to non-disclosure agreements. By providing these legal documents (with content provided by leading commercial lawyers, HR and health &#038; safety consultants) at an affordable price, the company intends to help small businesses avoid costly breaches of regulation and legal action.</p>
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		<title>Using Viral Advergames For Worldwide Advertising and Marketing</title>
		<link>http://www.harthall.com/2008/08/using-viral-advergames-for-worldwide-advertising-and-marketing/</link>
		<comments>http://www.harthall.com/2008/08/using-viral-advergames-for-worldwide-advertising-and-marketing/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>SimonWalklate</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts?
Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used [...]]]></description>
			<content:encoded><![CDATA[<p>Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts?</p>
<p>Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly. Unlike traditional advertising and marketing methods, Advergames can engage your audience and encourage repeat interactions with your brand, making the campaign far more memorable and greatly increasing your chance of making sales. You can also guide your audience (and make it easier for them) to take the desired action. Web links can be directed to an online store selling your product or service and a &#8217;send to a friend&#8217; function can be incorporated to not only encourage passing on, but make it much easier to do so.</p>
<p>An Advergame can be successful on it&#8217;s own merits. If the game is good, people will want to play it and pass it on. If that game happens to incorporate your marketing message then you&#8217;re looking at massive brand exposure. A good viral Advergame can expose your brand to millions worldwide, for around the cost of a couple of glossy magazine adverts. Plus they don&#8217;t expire like most forms of traditional advertising. After the initial cost they will continue to work and provide a return indefinately. Despite the advantages over more traditional marketing, Advergames do have their pitfalls.</p>
<p>It&#8217;s always important to focus on creating something of value to the user. Many Advergame developers focus on the advertising part and make the actual game a means to an end, just a way to get the advert circulated. The resulting poor game provides not only little incentive to play and interact with your brand, but a poor brand experience for the user. This is why it&#8217;s always important to hire an Advergame designer who has the specialist knowledge of video game design and development needed to create a great game for your brand.</p>
<p>Another crucial part of any successful viral marketing campaign is the distribution process, or &#8217;seeding&#8217; as it is known. Without this process your Advergame will probably just end up sitting on your website, getting very little exposure, regardless of how good it is. Any experienced viral Advergame developer should be able to launch your campaign with a bang, get it out in front of an initial audience of hundreds of thousands and guarantee it&#8217;s success.</p>
<p>Many businesses are still sticking with the safe option by allocating the bulk of marketing budgets to traditional advertising and marketing channels, despite the fact that a large proportion of these costly methods are known to provide limited exposure and minimal return. Companies taking this route are missing out on the massive worldwide exposure that viral Advergames can provide. As long as you use a developer who is experienced in both the development of Advergames and the viral seeding needed to make them a success, they can put your brand in front of millions worldwide and provide a great longer term advertising opportunity for small and big business alike.</p>
<p>Simon Walklate is co-owner of Bristol UK based <a href="http://www.themotionmonkey.co.uk">Flash Animation and Motion Graphic Designers</a> The Motion Monkey who specialise in <a href="http://www.flashpromo.com">Viral Marketing and Advertising with Advergames</a>.</p>
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		<title>Custom Computer Cases Help Companies Advertise</title>
		<link>http://www.harthall.com/2008/08/custom-computer-cases-help-companies-advertise/</link>
		<comments>http://www.harthall.com/2008/08/custom-computer-cases-help-companies-advertise/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>ErikWillis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Currently, many employees are on the go. They have to travel from one place to the next in order to conduct their business. Companies have realized that all of the traveling is a marketing opportunity. By giving them custom computer cases, the employee has a nice product that will help promote the company he works [...]]]></description>
			<content:encoded><![CDATA[<p>Currently, many employees are on the go. They have to travel from one place to the next in order to conduct their business. Companies have realized that all of the traveling is a marketing opportunity. By giving them custom computer cases, the employee has a nice product that will help promote the company he works for while on the go.</p>
<p>Less and less business is conducted in the office. Now, employees find themselves out amongst the world, conducting their business at other companies, and at WiFi hot spots. When employees use custom computer cases they are showing the world the company that they work for and that they are proud of their company. It is the kind of advertising that can push one company ahead of another.</p>
<p>A nice looking bag can be cost effective advertisement. Instead of spending thousands of dollars on a large marketing campaign, business owners can allow these types of bags to do all of the advertising that they need at an affordable cost. Also, the advertising will continue well after the bill has been paid.</p>
<p>Custom computer cases come in all different styles. They can be plain or fancy and everything in between. Some are on rollers, while others go across the shoulder. No matter what the style, they offer invaluable marketing. The style can be chosen based on the company. A more casual company may not want to have a leather bag and might go with something simpler instead. Whatever the taste, many options are available to companies.</p>
<p>Companies can get bags for their employees that can hold everything they need for meetings on the go. That way, employees can grab their laptop and all of their other items when racing out the door. They will not forget any of their things, because they will be all together.</p>
<p>Companies are able to make their businesses a household name by using this method. Nice looking custom computer cases with the company logo on them will attract attention and cause people to begin to recognize the company name. They may even start to ask questions about the company to the employee. This will allow for word of mouth about the company to spread, which is an incredibly powerful advertising tool.</p>
<p>These products can compliment the worker who has to travel constantly. He will appreciate having such a nice item, and his company will benefit from it as well. The bag will serve two purposes in that way, which means that it will be a success for both the employee and the company. That success will make it well worth the cost of purchasing the product.</p>
<p>My Logo Imprinted offers promotional merchandise at affordable prices. They have a wide variety of products, and they will also create products that their customers want but are not in their inventory. The company has a fast turnaround service and the best imprinting capabilities in the business. Many companies go to them to get their logo imprinted on merchandise. For more information or to make a purchase, visit them online at www.mylogoimprinted.com.</p>
<p>We are proud to provide you with 1,000</p>
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		<title>Promotional Mugs Are An Inexpensive Giveaway Item</title>
		<link>http://www.harthall.com/2008/08/promotional-mugs-are-an-inexpensive-giveaway-item/</link>
		<comments>http://www.harthall.com/2008/08/promotional-mugs-are-an-inexpensive-giveaway-item/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>ErikWillis</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[When at a trade show, a business is expected to give away products. However, that can get incredibly costly. On one hand, they want to distribute something that will have their branding information on it. On the other hand, they want to be able to afford what they are distributing. That is why many businesses [...]]]></description>
			<content:encoded><![CDATA[<p>When at a trade show, a business is expected to give away products. However, that can get incredibly costly. On one hand, they want to distribute something that will have their branding information on it. On the other hand, they want to be able to afford what they are distributing. That is why many businesses have started usingpromotional mugs to market their company.</p>
<p>Promotional mugs are popular for a large amount of reasons. They are incredibly cost effective. When bought in bulk, companies can cut the costs of them even more. This makes them an affordable marketing tool. While other items might be very expensive, an item such as this can be given away at a trade show without the company risking a huge loss. It is the type of advertising that manages to pay for itself because of the low initial fee.</p>
<p>They are also highly useful. Promotional mugs can be taken out by customers first thing in the morning when they pour their coffee. When they see the company branding information, they will immediately think of the products and services that company offers. That connection causes them to be more inclined to seek out the company when they are in need of the type of services the company offers.</p>
<p>These types of items can be used by anyone. While certain items are only used by certain people, these items are able to reach everyone. Most people take out a cup to get something to drink in the morning. With a giveaway such as this, that cup can have company information for the world to see stamped right on the side of it.</p>
<p>Promotional mugs are not only for home use. They can also be taken to work and brought on trips in the car. Friends of the customer will notice them and ask questions. This kind of talk can be incredibly helpful for a business. It can generate positive words about the company that are invaluable when trying to lure customers.</p>
<p>These products offer a lot of advertisement for a small price. Products such as these continue to advertise for the company for years. Every time the product surfaces, questions can be asked and answered, and more customers can find their way to that business.</p>
<p>It is not only about marketing, though. It is also about getting a connection with the public. Free items such as these can help to create the connection that is needed in order to do well. Customers feel as if they are being treated well when they are given free items. They are prone to remember the company that gave them something at a trade show or other event. When they need a service that the company offers, they are then more likely to go to that company.</p>
<p>My Logo Imprinted offers well made products at an affordable price. They have the best imprinting service in the business, and they offer stellar customer service. Their products help businesses advertise in an affordable way. For more information, visit them online at www.mylogoimprinted.com.</p>
<p>We are proud to provide you with 1,000</p>
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		<title>How I&#8217;ve Built my 40k List</title>
		<link>http://www.harthall.com/2008/08/how-ive-built-my-40k-list/</link>
		<comments>http://www.harthall.com/2008/08/how-ive-built-my-40k-list/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>GuidoNussbaum</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Throughout the last year I&#8217;ve tested many different ways to build my optin list. Some worked well, others didn&#8217;t work at all. An overview on the best methods to build a huge opt-in list can be found in this article.
Have you ever wondered how those Top listbuilders got their huge lists? Don&#8217;t wonder, read this [...]]]></description>
			<content:encoded><![CDATA[<p>Throughout the last year I&#8217;ve tested many different ways to build my optin list. Some worked well, others didn&#8217;t work at all. An overview on the best methods to build a huge opt-in list can be found in this article.</p>
<p>Have you ever wondered how those Top listbuilders got their huge lists? Don&#8217;t wonder, read this article and you&#8217;ll understand why some people struggle to get signups and others are getting tons of signups each day.</p>
<p>There are different methods to build your list and as a beginner you should start with the most basic methods. The listbuilding beginner should set his first goal of getting 1000 opt-in subscribers. Once you have a list of 1000 people you have more marketing power and your list will grow much faster. The best methods to be used for getting the first 1000 subscribers are Traffic Exchanges, Credit Based Safelists and Giveaway Events. With these 3 simple methods you can build up a list of 1000 subscribers in as little as 2 months.</p>
<p>The next step is to set your goal to 10.000 subscribers. This of course needs some more marketing techniques. Once you have a list of 1000 subscribers you can start to do ad-swaps with other marketers so that each of you gets more signups. You should also start your own Giveaway Event or even your own Membership Site.</p>
<p>For me the 2 best listbuilding methods so far were starting my own Giveaway Events and launching my own Membership Sites. The reason why these 2 are so good is because they include an affiliate program. Affiliate programs are great listbuilders for the owner but also do they offer huge benefits for the affiliates.</p>
<p>If you want to build up huge lists of 50.000 or even more subscribers, then you need to have your own products or membership sites. Through a product or membership site launch you list can grow by 10.000 signups in one week. Also will these give you a steady growth of your list, because finally it all comes down to how many signups you get every day.</p>
<p>So I hope you like the here described methods for building your opt-in list. Once you have experienced the power of a product launch, you&#8217;ll agree that this is the most powerful listbuilding technique on the planet.</p>
<p>All you need to do now is to take action. Go out there and get the signups for your opt-in list. It&#8217;s a lot of work that you need to do once but the profits will be there for months to come because you can always send out a promotion to your list and make sales for an affiliate product. Also several promotion methods will result in long term traffic which means you get more and more signups to your list.</p>
<p>An increasing number of signups means more promotion power and more income for you. Imagine having a 40k list&#8230; what kind of Joint Ventures you could do to easily grow your list to 100k.</p>
<p>So it all starts out slowly but it can grow to a huge income. The money is in the list, that&#8217;s what everybodys says and I won&#8217;t tell you different!</p>
<p>The latest Affiliate Marketing Blueprint from a well respected author has just been released. Read my review here: <a href="http://www.affiliate-payload-bonus.com">Affiliate Payload Bonus</a> and the review of my fellow marketer here: <a href="http://www.affiliate-payload-profits.com">Affiliate Payload Profits</a></p>
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		<title>Do You Have the Courage to Market Like the Experts?</title>
		<link>http://www.harthall.com/2008/08/do-you-have-the-courage-to-market-like-the-experts/</link>
		<comments>http://www.harthall.com/2008/08/do-you-have-the-courage-to-market-like-the-experts/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>PaulCiara</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[If you are looking for three key methods to boost your lackluster sales as an affiliate marketer, then you will want to pull up a chair for this article. Specifically, we will discuss finding your target audience, marketing directly to this target audience, and we will discuss giving your audience a reason to buy from [...]]]></description>
			<content:encoded><![CDATA[<p>If you are looking for three key methods to boost your lackluster sales as an affiliate marketer, then you will want to pull up a chair for this article. Specifically, we will discuss finding your target audience, marketing directly to this target audience, and we will discuss giving your audience a reason to buy from you, instead of your competition. After reading this article, you will be able to precisely home in on your target audience, and rather than marketing to their brain, you will be able to market directly to their pocketbooks.</p>
<p>When marketing any product, you must make sure you are marketing directly to your target audience. Before you can do this though, you must find your target audience, find what they are looking for, and give them what they want. If you don&#8217;t have your target audience nailed down from the start of your campaign, you are shooting yourself in the foot. Knowing who you are marketing to goes hand-in-hand with knowing what they want. After you know what they want, don&#8217;t hesitate to give it to them!</p>
<p>After finding your audience, You must market directly to this audience. Rather than creating a broad sales page that covers a large but vague audience, create a page that markets directly to your target audience, which will be the audience that will most likely have their credit cards in hand.</p>
<p>Give your audience a good reason to buy from you. What makes you think you are the only one marketing to a specific audience? You must face the fact that most often, there are hundreds of people targeting the same audience that you are. How do you get around this? Give your audience a reason to buy from you, over your competition. A simple way to do this, is to offer a bonus. Create a report, video series, or &#8220;bribe&#8221; your audience in some creative way.</p>
<p>To sell to your audience, you need to have a product that your audience will want to buy. Do some market research. What problems is your audience facing? what do they want a solution too? Browse message boards and Internet websites in your market. Find out what people are complaining about and make a list. After you have made a list, do some research and come up with a solution to some of these problems and compile it into a report. Remember, people work for their money and they aren&#8217;t going to buy from you unless you have something that they really want.</p>
<p>Finding your target audience will put you directly on the path toward your goal. Marketing directly to this audience will speed up the process by which you reach this goal, and giving your audience a reason to buy from you, rather than your competition will assure you a hefty paycheck at the end of the month.</p>
<p>Remember, your audience is ready, and you are putting on the show. If your performance is lackluster in any way, your audience will go on to the next guy. Make sure your audience gets what they want by applying these three tips today, and enjoy the benefits tomorrow!</p>
<p><a href="http://www.theaffiliatepayload.org/">Affiliate Payload</a> has more tips on bringing your Internet marketing business to the top of the game. These three keys are just a minuscule portion of the Internet marketing world. More can be found at <a href="http://www.theaffiliatepayload.org/">http://www.theaffiliatepayload.org/</a> Paul Ciara - SEO expert and Internet marketer.</p>
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		<title>What is an Engagement Agreement?</title>
		<link>http://www.harthall.com/2008/08/what-is-an-engagement-agreement/</link>
		<comments>http://www.harthall.com/2008/08/what-is-an-engagement-agreement/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>MarkWarner</dc:creator>
		
		<category><![CDATA[Legal]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[An engagement agreement is a written agreement in which two parties contract for the provision of goods and/or services. One party provides the good or service, the other party receives and pays for it. Exactly who, what, when, where, and why are all matters left to the parties. Not to sound too nebulous, there are [...]]]></description>
			<content:encoded><![CDATA[<p>An engagement agreement is a written agreement in which two parties contract for the provision of goods and/or services. One party provides the good or service, the other party receives and pays for it. Exactly who, what, when, where, and why are all matters left to the parties. Not to sound too nebulous, there are in fact guidelines and even rules. But the engagement agreement is very much a creature of the parties&rsquo; design.</p>
<p>One can be excused for believing that an engagement agreement is basically an employment agreement. Indeed, in certain circumstances, there are virtually no differences between the two types of contracts. For example, if a company signs an engagement agreement with an individual-say, General Motors engages Ms. Jones to be its Vice President in charge of marketing-then this arrangement is pretty much identical to GM having hired Ms. Jones by way of an employment agreement. In both scenarios and in both documents, Ms. Jones works for GM, is compensated by GM, and likely receives a number of the same benefits-stock, options, healthcare coverage, severance compensation, even relocation expenses perhaps. Further, both agreements will carry a term of employment, provisions for termination by the parties, and non-competition and/or non-solicitation clauses. What is more, in both cases, Ms. Jones will probably be authorized to sign documents on behalf of GM, binding it. Ms. Jones is thus not an independent contractor but rather, an employee, with all the benefits and all the liabilities attendant to that position. Thus, in this scenario of Ms. Jones working for GM, there is nothing to separate engagement agreements-as a category, bear in mind-from employment agreements.</p>
<p>Let us take another scenario, however-one that shows engagement agreements in a different, perhaps more familiar light. In this scenario, GM signs an agreement with Ernst &#038; Young for the latter to provide accounting services to the former. In this case, Ernst &#038; Young works for GM but in the capacity of an independent contractor. Ernst &#038; Young receives compensation from GM for its services (and probably gets reimbursed for its expenses, too), but the employees of Ernst &#038; Young do not receive the same benefits-healthcare, 401K, severance, and so forth-from GM as do the regular GM employees, like Ms. Jones. Moreover, while Ernst &#038; Young may have the capacity to act on behalf of GM, as its agent, it also may not. GM would have to grant this right to Ernst &#038; Young-the mere fact of engagement by GM does not convey this right. At the same time, the engagement agreements for Ms. Jones and for Ernst &#038; Young probably both discuss term, termination of the agreement, and non-competition, among a number of boilerplate provisions.</p>
<p>In the latter scenario with Ernst &#038; Young, perhaps the definitive characteristic is the independent contractor status of the party being engaged. Typically, such party is being asked to perform a service that a normal employee cannot and would not to that level. This service could be nearly anything, from legal and accounting services to artistic and entertainment ones.</p>
<p>As was previously mentioned, engagement agreements are highly adaptable to the parties&rsquo; wishes. Whereas an engagement agreement to hire a law firm would talk about malpractice, client&rsquo;s funds, billing, and confidentiality, among other matters, an engagement agreement to hire a carpenter would talk about craftsmanship, timeliness of services, installation of the finished product, and so forth.</p>
<p>Mark Warner is an Engagement Agreement Analyst for RealDealDocs.com. RealDealDocs gives you insider access to millions of legal documents drafted by the top law firms in the US. Search over 10 million <a href="http://www.realdealdocs.com">Documents, Clauses</a>, and <a href="http://agreements.realdealdocs.com">Legal Agreements</a> for Free at http://www.RealDealDocs.com</p>
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		<title>Affiliate Marketing Basics - How to Make Money Online</title>
		<link>http://www.harthall.com/2008/08/affiliate-marketing-basics-how-to-make-money-online/</link>
		<comments>http://www.harthall.com/2008/08/affiliate-marketing-basics-how-to-make-money-online/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>RichardLegg</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[With the current economic state, more and more people are looking to make money online and generate some extra income. One of the easiest ways to start making money is through online affiliate marketing.
Affiliate marketing is a mutual relationship between a product vendor and a person promoting that product - the affiliate. The idea is [...]]]></description>
			<content:encoded><![CDATA[<p>With the current economic state, more and more people are looking to make money online and generate some extra income. One of the easiest ways to start making money is through online affiliate marketing.</p>
<p>Affiliate marketing is a mutual relationship between a product vendor and a person promoting that product - the affiliate. The idea is that the affiliate tries to generate sales of a certain product, and in return the vendor pays that affiliate a commission on the sale.</p>
<p>It&#8217;s a win win situation for all involved since the vendor only has to pay out once a sale has been made and money is in his pocket, and the affiliate can take advantage of a ready made product to sell.</p>
<p>Commissions for affiliates vary greatly. Some physical products may only pay out 1-10% commissions which really are not a lot. However, because of the small margin of many physical products, this is all that the vendor can afford to pay out.</p>
<p>One of the best ways to earn larger commissions is through digital products like ebooks and other information products. Ebooks cost nothing to produce, store or deliver and so the vendor is able to give out high commissions. Sites like Clickbank have a database of products that people can promote and earn up to 75% commissions on all sales they generate. Some vendors even offer incentives above those values if you can produce a larger volume of sales.</p>
<p>If you are just getting started in affiliate marketing, the best place to start is with digital information products. The two main affiliate networks are PayDotCom and Clickbank. Both of these have a large selection of products, in multiple different markets that you can promote. One of the benefits of PayDotCom is that they offer more high end products - with prices over $1,000.</p>
<p>This means that even with a 50% commission, you could still earn $500 per sale. Clickbank on the other hand has much lower priced products typically ranging from $27-$97 in price.</p>
<p>Another alternative form of affiliate marketing is based on a pay-per-lead method. Instead of getting paid on every product sale generated, pay-per-lead (or PPL) programs payout for every person who fills out a short form requesting more information. Typically the payouts are lower than for a sale, but because the end user does not have to pay anything to complete the form, conversions can often be quite high. Some of the highest paying PPL programs are based around legal and financial programs.</p>
<p>Google Adsense is also an alternate form of making money online as an affiliate. With Google Adsense, the affiliate places a small amount of code on their website which displays ads from advertisers on Google&rsquo;s Adwords network. Every time a visitor clicks on one of these ads, Google shares some of it&rsquo;s revenue for that ad with the website owner. While it is relatively easy to get started with adsense, it does require a significant amount of traffic and clicks to make any real money since you may only be paid a few cents for every click on the ad.</p>
<p>Discover one of the best ways to make money online with <a href="http://GoldenThreadReviews.com">the golden thread</a> system: <a href="http://GoldenThreadReviews.com">http://GoldenThreadReviews.com</a></p>
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		<item>
		<title>Use a Promotional Product to Increase Your Customer Base</title>
		<link>http://www.harthall.com/2008/08/use-a-promotional-product-to-increase-your-customer-base/</link>
		<comments>http://www.harthall.com/2008/08/use-a-promotional-product-to-increase-your-customer-base/#comments</comments>
		<pubDate>Tue, 30 Nov 1999 00:00:00 +0000</pubDate>
		<dc:creator>JackieJohnson</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false"></guid>
		<description><![CDATA[Advertising can be incredibly expensive for businesses. Many businesses have collapsed due to the steep prices associated with visual and print media. There are other options available to businesses who want to advertise without suffering a negative financial impact. Companies have found that the use of a promotional product can help increase sales without costing [...]]]></description>
			<content:encoded><![CDATA[<p>Advertising can be incredibly expensive for businesses. Many businesses have collapsed due to the steep prices associated with visual and print media. There are other options available to businesses who want to advertise without suffering a negative financial impact. Companies have found that the use of a promotional product can help increase sales without costing them a lot of money. They are able to get the business name out without greatly increasing their advertising budget.</p>
<p>When looking for a promotional product to help increase sales, businesses must make sure that the item looks professional. A cheaply made product will not help the company. Instead, they need to go with a company who uses quality materials to make all of their products. Customers appreciate quality, and if they receive a quality item from a business as a marketing tool, they are going to assume that the business offers quality service as well.</p>
<p>Speed is another important factor for businesses to be mindful of before ordering a promotional product. Certain companies take an excessive amount of time to make and distribute the items, while others are quite fast. In order to get the advertising in place, businesses need to go with a company that can get the items to them quickly. Companies vary in production time from days to months, and that needs to be researched before committing with a certain company.</p>
<p>Selection is also very important. A business should have an extensive amount of items to choose from so they are able to find the item that best represents the business. Businesses can then choose items from fun to functional, depending on what they want the item to represent. A large selection also allows businesses to tailor the items to a certain event. That means they can give items away at trade shows or company functions, as well as give them to employees.</p>
<p>Price also matters quite a bit. A promotional product is meant to be an affordable way to advertise. If companies spend too much money on the process, they are missing the main point. Just as speed and quality vary from company to company, price does as well. Prices range from affordable to incredibly expensive, and customers need to realize where a business stands before giving that company business.</p>
<p>The abilities of the company also matter. If a company has design capabilities, they can help consumers create a high quality product that looks great. However, if the company does not help with the design at all, that can cause a problem for those who are not artistically gifted.</p>
<p>My Logo Imprinted is a company that has all of the above mentioned qualities and more. They use quality materials in all of their products, get their items through production within days, and offer affordable pricing. They also offer an extensive amount of items that rivals other businesses. They have a design team that can help customers design their products. The design team can also completely design the items for their customers. For more information or to place an order, visit them online at http://www.mylogoimprinted.com.</p>
<p>We are proud to provide you with 1,000</p>
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